When you plan your exhibition attendance you want the very best support to ensure you maximise your return on investment. Because, let’s face it, exhibitions are a major expense.
You want to be assured of new business at the end of it.
We have the experience (and comprehensive check-lists) to help you take care of all the detail to ensure success:-
1. Event pre-planning: objective, audience, promotion, stand plan, staffing
2. Planning: stand, stand design, pre-publicity, guest list invitations
3. Promotion: invitations, web and social media, editorial, direct marketing
4. Stand plan: stand, promotional material, recording contact, staffing, hospitality
5. On the day(s): staffing, recording contact, meeting and greeting, hospitality
6. Post event: de-brief, sales follow-up
7. And follow-up again… because it’s all about a structured approach – a selling process to make calls, establish contact, fix meetings and sell.
Success is dependent upon excellent pre-planning and brilliant follow-up. We can show you how.